SALAD BAR FOR DUDES Campaign Concept ft. hasan minhaj

Somebody a hundred years ago decided what goes in a salad bar. You’ve always had the same 10 ingredients whether you wanted them or not. C’mon man, this is 2015. Who decides what a salad bar consists of? And why is salad the only thing with a toppings bar? And let’s be honest, salad bars are where a male’s manhood goes to die. What if… there was a toppings bar fit for men? A place where the cheese flows like a bubbling volcano on the tip of the highest peak. Where the meat of every animal on earth awaits you at your finger licking fingertips. Even the greens are greener.

Behold, the one snack with a toppings bar worthy of your manhood.

PROOF OF VISUAL CONCEPT