DETONATION OF THE REVOLUTION
Detonate Your Senses!
SPOT PITCH
The spot opens on a close-up of a young millennial’s eye. We pull back so his full face and surroundings come into view. He’s walking down a listless street on a rainy, overcast, and generally dismal day. Everything he sees is lacking in color, energy, and life. It’s an uninspiring sort of sad scene. As he continues to walk, he pulls out his bag of Dinamita chips and opens it. A loud “POP!” explodes as he opens the bag causing him to peek inside to investigate. He grabs a Dinamita and chews — BANG! His surroundings instantly change. Now, his world is full of intense colors, sounds, and flavors. The streets sing, stop signs glow a fiery, pepper red, and the once-overcast sky is cloudless and blue for miles. From toddlers to the elderly, everyone is salsa dancing in the street — the energy is contagious.
The millennial is smiling from ear to ear. His senses are overloaded in the best way. He looks down into his bag and then up into the gorgeous, blue sky.
A close-up of his eye again, but this time his pupil has taken shape of a Dinamita.
Drawing inspiration from what is considered Latin street art. There is a new revolution of old-style street art that is making a comeback all throughout the Caribbean and Central/South America, which takes on inspiration from ‘60s American-style pop art. Large gritty images paint a picture of culturally relevant topics. We too can pull from this inherently Latin artistry to build our own campaign by showcasing familiar taste appeal and culture.
This idea also leads to some really cool street marketing ideas. We can pin the 3 flavor SKUs verses each other to see who wins the revolution.
