BRIDGE BASKETBALL ACADEMY – BOND / 5 CORE PRIINCIPLES

The creative includes advertisements, posters, and promotional materials for distribution at various basketball tournaments and leagues. The Academy’s demo is designed for children aged 6 to 16 who are aspiring to take the next step in their basketball careers. The campaign’s objective was to address both “A,” the decision-maker (parent), and “B,” the player. Unfortunately, many advertisements focus solely on the player without considering the parent’s perspective in this age group. Basketball has the potential to foster a strong bond between parents and children, contributing to the development of the child’s character. Therefore, I wanted the project to evoke emotions and resonate with both the athletes and their parents, who play a crucial role in providing them with this experience.