BRIDGE BASKETBALL ACADEMY – BOND / 5 CORE PRIINCIPLES

THE CREATIVE CONSIST OF ADS, POSTER & POS MATERIAL THAT WILL CIRCULATE AT DIFFERENT BASKETBALL TOURNAMENTS AND LEAGUES. THE ACADEMY’S DEMO IS FOR KIDS BETWEEN THE AGE OF 6-16 THAT ARE LOOKING TO TAKE THE NEXT STEP IN THEIR BASKETBALL CAREER. THE GOAL OF THE CAMPAIGN WAS TO SPEAK TO “A” THE DECISION MAKER (PARENT) AND “B” THE PLAYER. MANY TIMES YOU WILL SEE ADVERTISEMENTS THAT SPEAK TO THE PLAYER BUT NOT THE DECISION-MAKER IN THIS AGE GROUP. BASKETBALL CAN DEVELOP A BOND BETWEEN THE PARENT & CHILD, AND DEVELOP THE CHILD’S CHARACTER. WITH THAT BEING SAID, I WANTED THE PROJECT TO BE MOODY AND TOUCH THE EMOTIONAL SIDE OF THE BASKETBALL EXPERIENCE NOT ONLY FOR THE ATHLETE BUT THE PARENTS THAT HELP PROVIDE IT.