I had the PRIVILEGE to work with elle vie to help further develop the brand’s identity with a deep dive into the market and demographics. along with the brand identity, we developed a social strategy and brand campaign. Very proud of challenging myslef to all creative writing and creative concepting.

UNAPOLOGETICALLY YOU.

At Elle Vie we believe that being unapologetically you means to illuminate every piece of YOU & EVERY MOMENT OF YOUR LIFE. Life deserves to

consistently be embraced and cared for in all of its moments, even the smallest ones.

This aspiration is rooted in the idea of keeping life authentically refined in order to illuminate its natural beauty. Every moment in life should be an

opportunity to shine and show our lively selves. We believe you and all of us are beacons of light that are meant to shine bright in any room or situation.

That blinding confidence is evident as soon as you step out shining bright with Elle Vie at your side, READY to embrace what life has to offer. It’s not

just a product, but a mindset to represent the best of you. Whether it be Funny/witty, smart, kind, interesting/personable, or driven…whatever it is, do it

to the fullest.

Like a lot of things in life, Elle Vie wasn't something that was planned but born out of necessity. NOT TO LIVE LIFE ASHY!!! Like this proverbial problem

that we all deal with, life will present opportunities like this for us to solve. Thus allowing us to shine and show our natural abilities & personality. The

question is are you willing and ready to embrace life's challenges with the class and style that is unapologetically you? We believe you should never

undermine this personal standard, but you meet it and exceed it with an unapologetic light that only you can produce.

the birth
of a brand.

IT ALL STARTED SEVERAL YEARS AGO when I visited a small shop in Washington, DC that sold the most enticing body butters. It had the kind of scent that forced strangers to pay compliments. I was drawn to it because of the way it lifted my mood as it softened and moisturized my skin. Purchasing multiple jars of this body butter became part of my routine when visiting DC. As luck would have it, during a holiday trip to the Nation’s Capital in 2013, I made my usual visit to the shop and found myself victim to “ improvements” made to the shop’s inventory. The body butter I loved so much, had been discontinued. I was devastated!

So I immediately tried to find a replacement for this now essential part of my routine but to no avail. I was back to the old ashy, dry-skinned, scentless, full-of-attitude person that I grew up from. See, it’s difficult to find a mass-market skin product that feels customized. Moisturizers are either too thin, too thick, too flowery, have too many chemicals, or have you smelling like a wall plug-in.

For a person like me, this was unacceptable! So with my entrepreneurial spirit and engineering background, I went to work to solve this minor yet major inconvenience. I wanted something that reflected me and my values: something that was light, and natural with a sophisticatedly mature scent. I wanted to use rich oils and create intoxicating fragrances with pure ingredients.

During this process of development, I started to develop the inspiration for the name of my newly birthed product. Something that would be fitting and match my personality. Something sophisticated yet not pretentious, something that is well-balanced with a lively spirit. After weeks of thought and some input from friends and family, I landed on the name and idea of “Elle Vie” in French which translates to “SHE LIVES” in English. The more I thought about it, I realized that it’s not just French terminology, but I’m speaking to many more people, across cultures, dialects, and ethnicities. So I felt it was a fitting name and wanted to use it as a transcending view on life; I wanted ElleVie's body to represent a beacon of light for an unapologetic culture…a vibe.