At Village Tech School, their mantra is based on using creativity as a vital tool to help students think outside of the box; which will lead to independent thinkers and produce the next generation’s leaders. HAVING A CHILD WITH A SIMILAR MINDSET, THE PROJECT INSPIRED ME TO DEVELOP SOMETHING THAT not only enhances the brand visually but also applies a strong CONCEPTUAL base to build from that EMBODIES THEIR 7 core principles:  CREATIVE . FREE . INTENTIONAL . LEADERS . BELONG . DESIGN.

So I landed on the territory of art being unique and the process of creation ever-changing and fluid. This created a natural parallel between art and students. In essence, there are no two pieces of art or students the same, each has a unique and beautiful perspective on life and the creation of an idea. 

The school palette initially was dark and subdued with colors of dark purple, black, and gray. This was something that I felt needed to be reimagined based on the real unbridled energy that the school produces. Knowing that the school didn't want to deviate too far from those colors my approach was to simply add bright accent colors that complimented that purple. With some organic shapes, gradients, and brighter colors; the creative naturally came together and breathed life into the project.

THE REBRAND

BIG IDEA
IT TAKES A VILLAGE MURAL

village tech’s students. this expression will be brought to you through the vehicle of a bright and colorful mural that will reside in the halls of the village tech campus to remind current and future classes that they are free to be expressive too and to let their creativity shine with any medium or discipline. 

CREATORS ARE NOT ALL ARTIST...and being a creator is a mindset that Village Tech School celebrates.

this campaign is built to highlight the fact that vts students from different skill sets have multifaceted backgrounds that just want to be free to create and build will allow them to leave their mark on the school with an idea, a wall, and some paint.

We believe that being creative and creating is simply freedom of expression.

how it works

  • SOCIAL

    Set of :06-:15 videos showcasing the overall project and students that help develop the mural.

    Seamless carousels highlighting students in feed.

    Interviews of students discussing their role in creating the installation.

    Stop motion video showing the progress of the mural.

    Behind the scenes video and photo content to push out on channels.

  • ORGANIC MEDIA

    Create assets to populate VTS website and any other sister properties.

    Mini-site/landing page on VTS website that will house all content developed.

    :60 sizzle reel to be housed on Youtube and VTS website.

  • PUBLIC RELATIONS

    Initiative to have a local news outlet pick up the story.

    Target local influencers to create a post about the campaign.

    Host an unveiling event with student families, local politicians & DISD officials.

    Try and get a national media outlet to pick up the story. Headline example: “Dallas School is showing how creators are not all artists”

    Maybe printouts to raffle off at the event as a donation to the school.

SOCIAL ENGAGEMENT

WE ARE CREATORS FROM
THE BEGINNING TO THE END

BEGINNING OF YEAR (5 FRAME SEAMLESS CAROUSEL)

individual frames

  • Frame #1

  • Frame #2

  • Frame #3

  • Frame #4

  • Frame #5

END OF YEAR (5 FRAME SEAMLESS CAROUSEL)

  • Frame #1

  • Frame #2

  • Frame #3

  • Frame #4

  • Frame #5

HALLS OF THE VILLAGE

“IF THESE HALLS COULD TALK”

THIS VIDEO SERIES IS VERY SIMILAR TO VARIOUS LATE-NIGHT TALK SHOWS THAT DO POPUP INTERVIEWS ON THE STREET. THE IDEA IS TO RANDOMLY SELECT STUDENTS IN THE HALLWAY AND INTERVIEW THEM ABOUT VARIOUS DIFFERENT TOPICS. NOT ONLY WILL WE ALLOW STUDENTS TO BE THE INTERVIEWEES, BUT ALSO THE HANDLE ALL PRODUCTION INCLUDING BEING THE INTERVIEWERS. WHEN INITIALLY MEETING WITH VILLAGE TECH, THEY IMPRESSED UPON ME THAT THEY WERE VERY PROUD OF THE FACT THAT THEIR STUDENTS PRODUCE A HEALTHY AMOUNT OF CONTENT FOR THE SCHOOL TO GIVE THEM REAL-WORLD EXPERIENCE. WITH THAT BEING SAID THIS WAS A PERFECT FIT AND OPPORTUNITY TO EXPAND THOSE ROLES AND GET ORGANIC SOCIAL ENGAGEMENT.

5 FRAME SEAMLESS CAROUSEL

  • Frame #1

  • Frame #2

  • Frame #3

  • Frame #4

  • Frame #5

STATIONARY

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