STANDING OUT AMONGST ALL OF THE WHITE NOISE.
MY CLIENT TASKED ME WITH PRODUCING A SERIES OF ADS THAT WOULD RUN THROUGHOUT THE MONTHS BUILDING UP TO AND DURING THE
D MAGAZINE’S ANNUAL D MAGAZINE MEDICAL EDITION. THE CORE MESSAGE WAS DIRECTED AT THE “WEEKEND WARRIOR”; WHICH IS THE PRIMARY DEMOGRAPHIC FOR THE SURGEONS WHO USE THEIR FACILITY. THE INSTITUTE HAS A LOT OF MERITS; WE WORKED TOGETHER TO MAKE THOSE THE FOCAL POINT OF ALL MESSAGING AND OVERALL CONCEPTS. EACH ADVERTISEMENT FOCUSES ON A DIFFERENTIATOR THAT ALLOWS THEM TO STAND OUT IN THE MAGAZINES MEDICAL HEAVY ADVERTISEMENT SPACE.
OFFERING DIVERSITY
IN SURGERY.
One of the great things about working with a client that knows their business and has a lot to tout as a differentiator allows for a very succinct creative message and visual. For this advertisement, I played off of the weekend warrior about running to stay active and stay healthy. The simple message and visual cue of 259 different surgeries offered are locked up in the forefront using a marathon flag that is iconic in the running and marathon environment.
SOME OF
THE BEST
THE WORLD
HAS TO OFFER.
One of the great things about working with a client that knows their business and has a lot to tout as a differentiator allows for a very succinct creative message and visual. For this advertisement, I played off of the weekend warrior about running to stay active and stay healthy. The simple message and visual cue of 259 different surgeries offered are locked up in the forefront using a marathon flag that is iconic in the running and marathon environment.
