CHIP DEAL

IN JANUARY 2020 WE LAUNCHED ANTHONY DAVIS'S NEW RUFFLES LIME & JALAPEÑO FLAVORED CHIP IN A BIG WAY. THE CONCEPT WAS "THE BIG MAN DELIVERS" WITH A BIG EVENT AND A BIG FLAVOR. SO NOT ONLY DID WE DECK OUT A HUGE TRUCK FOR HIM TO PULL UP IN, WE DID OVERSIZE ELEMENTS THROUGHOUT THE VENUE TO DRIVE HOME THE "BIGNESS" OF THE EVENT. EVERYTHING FROM HIS OVERSIZED BAG TO AN OVERSIZED SHOPPING CART THAT SAT IN FRONT OF AN OVERSIZE SHELVING UNIT. THE EVENT WAS HELD IN LA AND GOT OVER 4 MILLION IMPRESSIONS AND PULLED IN OVER 400 INVITED GUESTS. WE WERE ALSO TASKED WITH WRITING AND PRODUCING A 1:00 &: AND 15-SECOND SPOT ANNOUNCING OUR NEW LIME AND JALAPEÑO FLAVOR THAT WE LAUNCHED IN JANUARY 2020.

THE LAUNCH.

  • BIG flavor cue vibes.

  • Delivered it in a major way.

  • The only game associated with This Chip Deal Contract.

  • When you get to make the deal official in front of the world in the flagship NBA store in NYC.

  • Big Bag. Big Flavor.

  • Just being the man...Owning His Ridges.

  • Me with the Best Big Man in the Game serving up the game and serving as my creative muse for his BIG deal.

  • The R-Team that made this night and entire year possible with Anthony Davis. SOLID!

  • Anthony fell in love with his own work...Who would of thought ! )

Hours of hard work poured into an incredible night and it paid off.
All parties involved, client, talent, and creative agency stepped up in a BIG way.

THE MORNING AFTER
SOCIAL POST.

Our team spent a bunch of time flying back and forth from New York, Dallas, Chicago, and Los Angeles for several months.

Los Angeles was especially rewarding for us; given that we're able to work with some amazing partners to put together some great creative that showcased the product and talent in a very organic way.

15-SECOND YOUTUBE SPOT.

BEHIND THE CURTAIN.

INTERNAL HQ SIZZLE.

BEHIND THE SCENES.

Next

TEXAS INSTITUTE FOR SURGERY – DMAGAZINE AD SERIES