RUFFLES - SNEAKER STASH

ONE OF THE PASSION POINTS FOR OUR CONSUMERS IS SNEAKERS. SO IN 2018, WE STARTED OUR FIRST SNEAKER PROGRAM AND IT WAS SUCH A SUCCESS WE DECIDED TO CONTINUE THE MOMENTUM OF THAT CONSUMER ENGAGEMENT PROGRAM. THIS YEAR WE DECIDED TO TEAM UP WITH NOT ONLY BUSINESSES LIKE NIKE AND THE SHOE SURGEON, BUT ALSO ONE OF OUR BIGGEST ENDORSERS OF THE BRAND – ANTHONY DAVIS. WE WORKED DIRECTLY WITH ALL PARTIES TO DEVELOP OUR RUFFLES RIDGE TOP DESIGNED BY THE SHOE SURGEON AND ANTHONY DAVIS. THIS PROJECT CONSISTED OF THE DEVELOPMENT OF THE SHOE, SCRIPTING AND DIRECTING PAID MEDIA CONTENT, A PHOTO SHOOT FOR SNEAKER BEAUTY SHOTS, A WEBSITE, AND A TV SHOW(SEE RESTOCK IN PORTFOLIO PROJECTS) ON COMPLEX AND CUSTOM BOXES. SO YES, THIS PROJECT WAS A MASSIVE UNDERTAKING.