BEING THE OFFICIAL CHIP OF THE NBA, RUFFLES LOOKS TO CAPITALIZE ON THIS PARTNERSHIP EVERY YEAR. THE TMA AGENCY BEING THE AGENCY ON RECORD LEADING ALL CREATIVE FOR THE BRAND IS CHALLENGED WITH COMING UP WITH A COMPELLING CONCEPT & STORYLINE THAT FITS WITH THE BRAND MESSAGE OF ”OWNING YOUR RIDGES”. SO OUR TEAM LANDED ON THE BALLER TERRITORY KNOWING OUR TARGET AUDIENCE IS VERY ASPIRATIONAL WITH AN AFFINITY FOR BASKETBALL. SO OUR TEAM DEVELOPED A SWEEPSTAKES THAT ALLOWED ONE LUCKY CONSUMER THE ACCESS TO A LIFETIME AT THE ALL-STAR GAME. SO WE FLEW OUR WINNER AND HIS CREW OUT TO THE ALL-STAR WEEKEND ALLOWING THEM TO LIVE THE BALLER LIFE. SO ALL CREATIVE IS A ONE-OFF EACH YEAR AND NEEDS TO FEEL OPULENT, BUT STILL, APPEAL TO THE MULTI-ETHNIC URBAN MILLENNIAL MALE. BELOW YOU WILL SEE YEARS ONE AND TWO AND EXAMPLES OF THE CREATIVE DEVELOPED FOR BOTH LOS ANGELES - YEAR ONE AND CHARLOTTE - YEAR TWO.

BALLER FOR A DAY

STAGE 1 PROGRAM MEDIA CONTENT ANIMATED BANNER

STAGE 1 PROGRAM SOCIAL MEDIA CONTENT CTA

INSTORE POS

THE ACTIVATION/WEEKEND

LED COURT ACTIVATION DURING ALLSTAR WEEKEND

SOME THINGS WE WORKED UP
IN VIDEO VILLAGE DURING THE WEEKEND

YEAR 2 - LIVE LIKE A BALLER

CGI GRAND PRIZE ENVIRONMENTS DEVELOPMENT • WINNING EXPERIENCE SOCIAL POST

if you build it, they will come

One of the big hurdles we had to deal with showcasing destination prizes, is the right to feature the city's properties in the visual assets. So we decided to go the CGI route and mimic the city line as closely as legally possible. The end goal was to reference the city tiers of prizing: shopping, nightlife, hotel, and NBA games.